It's Not About You,
It's About Them
Most salespeople focus on what matters to them—but customers buy based on what matters to them. That's why understanding your animal and recognizing your customer's is key to building trust, connection, and closing more sales.
"Sell to people the way THEY want to buy—not the way you want to sell."
The Four Animal Types
Each type brings unique strengths to sales. Which one sounds like you?
The Lion
The Closer
"Let's get this done."
Lions are natural closers who thrive on competition and results. They cut through noise, take charge, and drive deals to completion with confidence and urgency.
The Penguin
The Connector
"People buy from people they like."
Penguins build instant rapport and create excitement around every opportunity. Their energy is contagious, making customers feel valued and engaged.
The Retriever
The Trusted Advisor
"I'm here to help you succeed."
Retrievers earn deep trust through genuine care and consistency. They prioritize long-term partnerships over quick wins, becoming indispensable to their clients.
The Beaver
The Specialist
"Let me show you the data."
Beavers win through expertise and preparation. They provide comprehensive solutions backed by research, earning respect as trusted authorities in their field.
How It Works
Four simple steps to transform your sales approach
Know Your Animal
Discover your natural selling style and tendencies through our 5-minute assessment
Spot Their Animal
Learn to quickly identify your customer's buying style from behavioral cues
Adapt Your Approach
Flex your communication to match their preferences, not yours
Close Their Way
Use the right close for each animal type and win more deals
Unlock your team's full potential by understanding how your selling styles work together.
Team Composition
See the distribution of Lions, Penguins, Retrievers, and Beavers across your sales team at a glance.
Better Collaboration
Understand how different styles complement each other and where friction might occur in deals.
Strategic Pairing
Pair team members strategically for different sales scenarios based on their animal strengths.
How Team Safari™ Works
Create a Team
Set up your team and get a unique invite code to share.
Invite Members
Share the code with colleagues who've taken the quiz.
View Insights
See your team's animal mix and collaboration dynamics.
Adapt to Any Customer
The real power of Animal Selling™ is reading your customer's type and adjusting your approach
- → Get to the point quickly
- → Focus on results and ROI
- → Be confident and direct
- → Build personal rapport first
- → Share success stories
- → Keep the energy high
- → Take time to build trust
- → Show genuine care for their needs
- → Don't pressure or rush
- → Come prepared with data
- → Answer questions thoroughly
- → Give them time to analyze